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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

Explore Gift Guide

Snow Stories

Garrett Grove
Solving For Z
Solving For Z
Solving For Z

Solving for Z explores IFMGA guide and father Zahan Billimoria’s relationship to the intoxicating highs and crushing blows of big mountain skiing.

Watch
27:01
Papsura
Papsura
Papsura

Peak of Evil

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Thrawn
Thrawn
Thrawn

A stubbornly Scottish snow film.

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14:38
The Meaningless Pursuit of Snow
The Meaningless Pursuit of Snow
The Meaningless Pursuit of Snow

A Backcountry Exploration

Watch
65:45
The Old-Fashioned Way
The Old-Fashioned Way
The Old-Fashioned Way
Layla Kerley

Photographic time travel with longtime Patagonia contributor Gary Bigham.

5 min Read
Five Horses Deep
Five Horses Deep
Five Horses Deep

A hoof-and-human-powered ski film from Aotearoa New Zealand.

Watch
10:08
Taking the Long Way Home
Taking the Long Way Home
Taking the Long Way Home
Ellen Bradley & Matthew Tufts

In Southeast Alaska, a Native skier searches for something deeper than powder on her homelands.

9 min Read
One for the Grove
One for the Grove
One for the Grove
Colin Wann

Friendship among the whitebark.

5 min Read
Being Home
Being Home
Being Home
Emilé Zynobia

A band of mountain friends learns that when they give attention to what they see, trust and confidence can follow graciously.

9 min Read
Making Oil History
Making Oil History
Making Oil History
Colin Wiseman

Folkeaksjonen is taking action against petroleum exploration in the Norwegian Sea.

9 min Read
Lost Lines
Lost Lines
Lost Lines
Luca Albrisi

Following the impacts of snow sports through the mountains of Italy.

6 min Read
Child of the Setting Sun
Child of the Setting Sun
Child of the Setting Sun
Mitchell Scott

One woman’s against-all-odds journey to save a beautiful piece of a stolen future.

11 min Read
Mind Over Mountain
Mind Over Mountain
Mind Over Mountain

Watch
39:21
History Beneath Our Feet
History Beneath Our Feet
History Beneath Our Feet
Myia Antone & Sandy Ward

Reciprocal learning while exploring traditional Indigenous territories in British Columbia.

9 min Read
Good Snow in the Forest
Good Snow in the Forest
Good Snow in the Forest
Akio Shinya

Niseko’s Akio Shinya on avalanches,
kayak expeditions and rules to live by.

10 min Read
Seekseekqua on the Line of Climate Change
Seekseekqua on the Line of Climate Change
Seekseekqua on the Line of Climate Change
Len Necefer

The case for readopting Indigenous fire management practices.

8 min Read
The Worst Traverse
The Worst Traverse
The Worst Traverse
Dave Quinn

The industrious truth of British Columbia’s forgotten forests.

10 min Read
Larch Love
Larch Love
Larch Love
Colin Wiseman

An ode to Larix lyallii.

5 min Read
Cold Smoke, Hot Shot
Cold Smoke, Hot Shot
Cold Smoke, Hot Shot
Connor Ryan & Micheli Oliver

A firekeeper caring for Indigenous land.

11 min Read
Overburden
Overburden
Overburden
Dave Quinn

Coal built this ski town. Can the locals keep skiing without it?

9 min Read
A Leadership Supreme
A Leadership Supreme
A Leadership Supreme
Brooklyn Bell

The mountain-biking star of Becoming Ruby seeks out some of skiing's most powerful females.

3 min Read
Ground Control
Ground Control
Ground Control
Johnie Gall

Snowboarder Alex Yoder takes a Regenerative Organic approach to his new coffee business by thinking like an astronaut.

7 min Read
The Relentless Push and Pull of a Mountain Guide
The Relentless Push and Pull of a Mountain Guide
The Relentless Push and Pull of a Mountain Guide
Matt Hansen

How Zahan Billimoria recalibrated after unthinkable tragedy.

15 min Read
Hair of the Dog
Hair of the Dog
Hair of the Dog
Bonnie Tsui

A skiing family’s shear joy.

3 min Read
A Matter of Love
A Matter of Love
A Matter of Love
Colin Wiseman

Marie-France Roy on speaking up for our home planet.

6 min Read
Honoring the Mountains
Honoring the Mountains
Honoring the Mountains

As communities evolve, so do their guiding beliefs.

Watch
1:03
Her Stride
Her Stride
Her Stride
Molly Baker

Natasha Woodworth, the designer behind Patagonia’s new backcountry ski touring kits, approaches skiing and technical design with the same understated competence.

7 min Read
A Brave, Generous Place
A Brave, Generous Place
A Brave, Generous Place
Lee House

Observations of unraveling ecosystems from the snow-lovers of Sitka, Alaska.

7 min Read
Will You Vote for Winter?
Will You Vote for Winter?
Will You Vote for Winter?
Maia Wikler

Snow lovers and professional athletes are mobilizing to elect climate leaders.

6 min Read
One Lap at a Time
One Lap at a Time
One Lap at a Time
Matthew Tufts

An eclectic band of Argentine locals cultivates a grassroots backcountry ski community in one of the world’s most unforgiving mountain ranges.

9 min Read
Coming Home
Coming Home
Coming Home
Emilé Zynobia

For three women of color in Wyoming, going into the mountains isn’t about representation—it’s about reclaiming their power, together.

7 min Read
Down from the Mountains
Down from the Mountains
Down from the Mountains
Josefine Ås

A French ski patroller’s move to become a permaculture farmer.

4 min Read
Trying Adds Up
Trying Adds Up
Trying Adds Up
Nick Russell

After years of dreaming, Nick Russell and Christian Pondella complete a clean descent on Mount Morrison in the Eastern Sierra.

6 min Read
What Do the Winds Bring?
What Do the Winds Bring?
What Do the Winds Bring?
Kieran Brownie

After surviving calamity in British Columbia’s Coast Mountains, a few skiers return to COVID-19.

10 min Read
Ride Flat Pow
Ride Flat Pow
Ride Flat Pow
Tomonori Tanaka

Changing our dynamics with the mountains can help us be in them longer, and appreciate them more.

3 min Read
Ryland Bell’s Chilkat Hideaway
Ryland Bell’s Chilkat Hideaway
Ryland Bell’s Chilkat Hideaway
Colin Wiseman

Predawn on April 4, 2019. There’s hardly any snow in the mountains. Worst year in recent history, the locals are saying. We’re loading boxes of food onto the ferry, preparing to board the Alaska Marine Highway from Juneau to Haines. “It’s southeast Alaska, you never know,” Ryland Bell says. “It might rain for 90 days…

10 min Read
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