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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Women's Surf Clothing

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Connected by Water

Connected by Water

From 2-foot to 20-foot, the Big Wave Risk Assessment Group (BWRAG) is sparking a global movement in surf safety.

7:53

Greg Long’s Last Eddie

Greg Long’s Last Eddie

Beau Flemister

Big-wave icon Greg Long, a past Eddie Aikau Big Wave Invitational winner, passes the baton to the next generation during 2024’s incredible event.

Lāhainā, One Year Later

Lāhainā, One Year Later

Beau Flemister

After a devastating wildfire, the community of West Maui continues to recover and rebuild.

Totoganashi

For surfer Yusei Ikariyama to save his home waters, he’ll have to first unite his community.

21:55

The Wave below the Sleeping Rabbit

The Wave below the Sleeping Rabbit

Kyle Thiermann

Meet the man working to save Mexico’s Punta Conejo.

The Quest to Save 100 Waves in Peru

The Quest to Save 100 Waves in Peru

Bruno Monteferri

A friendship built between waves becomes a powerful alliance for the protection of surf breaks.

Living on Easy

Gerry Lopez

A trip to Amami Ōshima, Japan, transports Gerry Lopez to a familiar feeling on a distant land.

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