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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

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Workwear Stories

Donnie Hedden
Harvesting Liberty
Harvesting Liberty
Harvesting Liberty

Industrial hemp is a crop that has the potential to lower the environmental impacts of textile production, empower small-scale farmers and create jobs in a wide variety of industries. Two non-profit groups, Fibershed and Growing Warriors, are working to reintroduce industrial hemp into Kentucky—and eventually U.S. agriculture.

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12:38
Butler Farms
Butler Farms
Butler Farms

On a family farm in Bourbon County, Kentucky, a heritage crop has returned.

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3:19
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado

In Colorado’s San Luis Valley, worsening drought is causing farmers to face the prospect of losing their livelihoods. Two farmers are placing their bets on a drought-tolerant crop—industrial hemp.

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12:24
Hasta La Raíz
Hasta La Raíz
Hasta La Raíz

How can Hispanic farmworkers become farm owners? For Mexican immigrant Javier Zamora, the sunup to sundown work ethic was already there—he just needed some support from his community.

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11:48
Raised from Earth
Raised from Earth
Raised from Earth

Under the gaze of southern Arizona’s cinnamon-hued Canelo Hills, a mother passes along an ancient Puebloan tradition of natural adobe building to her three sons.

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9:23
Reframed
Reframed
Reframed

“I want us to be carpenters. I want us to be timber framers. I don’t want us to be women who frame.” —Jenna Pollard

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10:31
Legacy Regenerated
Legacy Regenerated
Legacy Regenerated

In Warren County, North Carolina, a Black farmer is growing industrial hemp to help his century-old farm thrive for at least another 100 years.

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12:11
Home, Grown
Home, Grown
Home, Grown

Architect and climber Dylan Johnson joins up with Yvon Chouinard and a hardworking crew to construct two houses using straw bales.

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12:18
We Can Get There from Here
We Can Get There from Here
We Can Get There from Here

A family in Maine reimagines a future for working waterfronts that puts back more than it takes.

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28:42
The Green Buffalo
The Green Buffalo
The Green Buffalo

The biggest strides in hempcrete construction are going down on one of the smallest Native American reservations.

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19:31
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