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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

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Reframed

“I want us to be carpenters. I want us to be timber framers. I don’t want us to be women who frame.” —Jenna Pollard

2022 / 10 Min

“We need women who are the professionals, who are the experts, who are then passing on that knowledge to other women. That’s where I see this going.”—Jenna Pollard

Women make up less than five percent of US carpenters by trade. By sharing her skills with a group of women apprentices, timber framer Jenna Pollard is changing the narrative—one dovetail joint at a time.

During the summer of 2021, timber framer Jenna Pollard set out to change the narrative by leading a group of women apprentices on a dovetail-cabin build in Ely, Minnesota. Though they had different backgrounds and levels of experience, the apprentices shared a common goal: to sharpen their skills and find their callings in a male-dominated vocation.

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