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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

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Tribal Waters

When the river means everything, nothing will stand in your way.

2022 / 49 Min

The Shoshone people have lived on the eastern slope of Wyoming’s Wind River Range for more than 10,000 years. The Wind River, which flows through their homeland, has deep meaning for them and the Northern Arapaho, the tribe they now share this land with. The water is crucial to their way of life, history and customs. After hundreds of years of witnessing their waters, lands and culture come under constant attack, there is hope that an outdoor-based, sustainable recreational economy could flourish here.

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