If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.
This is the story of how Bureo locked arms with Patagonia to keep 71,000 pounds of discarded fishing net waste out of the ocean each year by putting it into our hat brims. Introducing the traceable, 100% recycled NetPlus®.
Why recycled? is a short video that looks at the current global challenges facing the recycling system and why Patagonia is switching to 100% renewable and recycled materials. Through interviews with material designers and industrial ecologists, this film urges us to question our own consumption habits and look at the impact the clothing industry has on people and the planet.