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If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

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The 2024 Gift Guide

Bottomless turns, perfect waves, alpine sleepovers, hundred-mile views: The best gifts are for outside the box. Give gear that will stick with them for a long time, whether they measure the years in miles, feet, storms or sunrises.

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Mountain of Storms

In 1968, five friends set off on a road trip that became legend.

2018 / 52 Min

In 1968, five friends set out on a 5,000-mile road trip in a white Ford van bound for South America. They packed surfboards, skis, and climbing gear and documented the whole trip on a 16mm Bolex camera. From Ventura, California to a first ascent on Cerro Fitz Roy, with a stop for sand skiing and 31 days in an ice cave in between, Mountain of Storms not only prefigured the modern adventure movie, it serves as the mythological origin story behind the Patagonia name and philosophy, and informed a founding principle that would come to dominate these men’s lives for the next five decades: what’s important isn’t what you accomplished, it’s how you got there.

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