Not seeing herself reflected in the community she loves, mountain biker, skier and artist Brooklyn Bell created her own role model: a hand-drawn hero called Ruby J. With Ruby J as a guide, Brooklyn spent the next few years trying to “live like her, breathe like her, be unapologetically black like her,” and in the process shaped her own identity, one that intertwines her love for dirt, snow and art—and a voice with which to advocate for diversity and inclusion.
2020 / 18 Min
We guarantee everything we make.
View Ironclad GuaranteeWe take responsibility for our impact.
Explore Our FootprintWe support grassroots activism.
Visit Patagonia Action WorksWe give our profits to the planet.
Read Our Commitment